Potbelly to join EastVillage

Sandwich shop Potbelly, which has been expanding in the Austin metro, is opening a location at EastVillage. 

EastVillage is a $1 billion-plus, 425-acre mixed-use development by Reger Holdings LLC. Located at 3500 E. Parmer Lane, it will have more than 375,000 square feet of retail, restaurant and entertainment space upon buildout.   

Potbelly at EastVillage is by franchisees Jignesh Patel and Nitin Patel. The EastVillage location is one of the 15 that the Patels are planning for Central Texas.

“We are thrilled to deepen our partnership with Potbelly and expand our footprint in Central Texas,” said Jignesh Patel. “We are committed to bringing Potbelly’s delicious sandwiches and hospitality to more communities and are motivated by the strength of Potbelly’s brand culture, where there’s a true sense of community and connection in each shop.”