EastVillage News
EastVillage Announces Shake Shack as Newest Retail Tenant
Reger Holdings, LLC, a third-generation real estate investment and development company, today announced New York City-founded eatery, Shake Shack, as the newest restaurant tenant at its $1billion-plus, 425-acre EastVillage mixed-use urban center in Austin’s bustling northeast technology corridor. Shake Shack is famous for serving elevated versions of American classics using only the best ingredients. It…
Texas Tailgate at EastVillage
It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…
First Watch Elevates Brunch With New Restaurant in Austin, Texas
First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…
First Watch Introduces Brunch Options to EastVillage with Opening
Daytime dining restaurant First Watch has officially opened in EastVillage, showcasing breakfast, lunch and dinner choices in North Austin. The specifics In a press release, COO of MHFW Restaurants Dan Anfinson said the new development is a dynamic, walkable community which reflects First Watch’s mission to connect people. “EastVillage’s blend of urban energy, green spaces…
TORA to Open New Restaurant at EastVillage in Northeast Austin
TORA, a Japanese culinary concept centered on sushi and founded by restaurateur Seigo Nakamura, will open a new restaurant at EastVillage, a 425-acre mixed-use development in northeast Austin. The menu will also feature seasonal omakase selections, premium sake and modern Japanese small plates. The opening is scheduled for December. Buffalo-based Reger Holdings owns EastVillage.
Sushi restaurant Tora expected to open location in EastVillage in late 2025
EastVillage has announced it will welcome Tora as an upcoming dining tenant. In a nutshell The restaurant is part of the Michelin-recognized Aburi Restaurants and was founded by Seigo Nakamura, a Miyazaki native who took over his father’s restaurant, Sushi Tora, at 20 years old. Guests will place orders with a platform that uses a sushi concierge…
Center Stage Jams Kicks Off At EastVillage ATX This Saturday!
Get ready, Austin! EastVillage ATX is launching its first-ever event, Center Stage Jams, a free summer music series, happening this Saturday, June 7th, from 4 to 8 PM. The event promises an exciting evening filled with live music, local shopping, and even a chance to meet adoptable pups! Here’s what to expect: 🎶 Music Lineup: Enjoy performances by Parker Chapin, Beth // James, and Brad Stivers Trio,…
Futuristic Conveyor Belt Sushi Restaurant Sets Sights on Austin
A sushi restaurant group is embracing futuristic technology in both practice and aesthetic at a new restaurant in Austin, due in December 2025. Tora, by Aburi Restaurants, will use “sushi concierge dining technology” to serve dishes at EastVillage, a new mixed-use development on East Parmer Lane. The concierge system is an extension of the kaiten (literally…
Kilwins to Open Location in EastVillage in early 2026
Kilwins has announced openings for 10 locations throughout Texas. What to know The confectionary brand is expected to open a location at the EastVillage multi-use development in 2026. President and CEO of Kilwins Brian Britton said in a news release that Texas is a natural fit for the brand. “The climate supports year-round ice cream…
7 Fun Things to Do in Austin This Weekend: June 5-8
6 / Hang Out With the Family at Center Stage Jams If you’re looking for some entertainment with the little ones, head to East Village for this free summer music series. Bring your own blankets, chairs, and picnics for the all-ages, pet-friendly event. Guests can meet adoptable dogs from Happy Hearts Dog Rescue and shop local…
East Village Debuts Live Concert Series with Austin Favorite Beth // James
Music lovers, get ready to groove as East Village launches its first live concert series, Center Stage Jams, this Saturday. The inaugural event will feature the talented duo Beth // James, comprised of Jordan and Mikaela Burchill. “Fun fact, it’s my name is not James, or Beth. So those are our middle names, Beth and James. We’re like,…
Kilwins Looks to Expand in the Austin Metro with About 10 Locations
Ice cream and chocolate treats franchise Kilwins is targeting the Austin area for expansion. Michigan-based Kilwins Chocolate Franchise Inc., which has a location in Georgetown, is seeking franchisees and real estate for its growth plans here, and it already has sold some territories in the metro. Kilwins also has plans to expand across Texas because…
EastVillage Presents Center Stage JAMS
EastVillage will kick off Center Stage JAMS, their free summer music series, with performances by Parker Chapin, Beth // James, and the Brad Stivers Trio. Guests are encouraged to bring their own blankets, chairs, and picnics to enjoy the evening. They can also meet adoptable dogs from Happy Hearts Dog Rescue, shop local with vendors…
Best Fun Events in Austin this Weekend of June 6
Center Stage Jams at EastVillage EastVillage kicks off its free Center Stage Jams summer music series, and you’re invited to bring the whole family — even your leashed furry friends! Settle in with your own blankets, chairs, and picnics on the lawn for an evening of fantastic live music from Parker Chapin, Beth // James,…
An Inside Look at EastVillage, the New Heart of Northeast Austin
A transformative project is taking shape in Northeast Austin as the EastVillage mixed-use development continues to gain momentum. The 425-acre, master-planned community, located off East Parmer Lane between IH-35 and Hwy. 130, is designed to bring a downtown-like experience to the suburbs, blending residential, retail, office, hospitality and outdoor amenities into one cohesive destination. “[This area] has…