EastVillage News

EastVillage Food Fare Growing

November 7, 2025
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Flame Broiler, a Korean-inspired healthy bowl restaurant franchise, appears to be entering the Austin market. On Oct. 31, Flame Broiler filed with the Texas Department of Licensing and Regulation for a new location at 3500 E. Parmer Lane, part of the growing EastVillage mixed-use development. Flame Broiler’s menu includes items such as chicken rice bowls, steak bulgogi…

Flame Broiler to Join EastVillage in North Austin

November 7, 2025
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North Austin’s EastVillage development is expecting to gain an additional dining option with Flame Broiler joining the scene in 2026. On the menu Diners can find Korean spicy chicken, bowls and plates featuring steak bulgogi, tofu and white meat chicken, salads, mini bowls and more. The background Founded by Young and Sarah Lee, the chain’s first location…

Flame Broiler to Ignite Austin with its First Opening

November 7, 2025
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Flame Broiler is set to open its first Austin location in the East Village mixed-use urban center next year. According to a permit recently filed with the Texas Department of Licensing and Regulation, the Korean bowl eatery is expected to open at 3500 E Parmer LN, Unit 12140. The permit also displays that construction on the new fast-food dining option is set…

First Watch Elevates Brunch With New Restaurant in Austin

October 22, 2025
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First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…

Potbelly Sandwich Announced as Newest EastVillage Tenant in Austin

September 30, 2025
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Potbelly Sandwich is set to open in Austin’s EastVillage mixed-use development in the second quarter of 2026, according to a business representative. The details Founded in Chicago, the chain sandwich shop is known for its toasted sandwiches, such as the Cubano, meatball, chicken salad, grilled cheese and peanut butter and jelly. Also on the menu are soups and…

Potbelly to join EastVillage

September 30, 2025
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Sandwich shop Potbelly, which has been expanding in the Austin metro, is opening a location at EastVillage.  EastVillage is a $1 billion-plus, 425-acre mixed-use development by Reger Holdings LLC. Located at 3500 E. Parmer Lane, it will have more than 375,000 square feet of retail, restaurant and entertainment space upon buildout.    Potbelly at EastVillage is by franchisees Jignesh…

Texas Tailgate at EastVillage

August 29, 2025
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It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…

Shake Shack Announced as EastVillage’s Latest Tenant

August 27, 2025
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International food chain Shake Shack is set to open a location in North Austin’s mixed-use urban center EastVillage. The specifics The eatery serves American-style cuisine including burgers, chicken sandwiches, crinkle-cut fries, hand-spun milkshakes, lemonades, beer and wine. The restaurant’s new location will offer both dine in and to go services as well as limited-time offerings…

EastVillage Announces Shake Shack as Newest Retail Tenant

August 21, 2025
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Reger Holdings, LLC, a third-generation real estate investment and development company, today announced New York City-founded eatery, Shake Shack, as the newest restaurant tenant at its $1billion-plus, 425-acre EastVillage mixed-use urban center in Austin’s bustling northeast technology corridor. Shake Shack is famous for serving elevated versions of American classics using only the best ingredients. It…

Texas Tailgate at EastVillage

August 20, 2025
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It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…

First Watch Elevates Brunch With New Restaurant in Austin, Texas

July 29, 2025
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First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…

First Watch Introduces Brunch Options to EastVillage with Opening

July 29, 2025
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Daytime dining restaurant First Watch has officially opened in EastVillage, showcasing breakfast, lunch and dinner choices in North Austin. The specifics In a press release, COO of MHFW Restaurants Dan Anfinson said the new development is a dynamic, walkable community which reflects First Watch’s mission to connect people. “EastVillage’s blend of urban energy, green spaces…

TORA to Open New Restaurant at EastVillage in Northeast Austin

June 18, 2025
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TORA, a Japanese culinary concept centered on sushi and founded by restaurateur Seigo Nakamura, will open a new restaurant at EastVillage, a 425-acre mixed-use development in northeast Austin. The menu will also feature seasonal omakase selections, premium sake and modern Japanese small plates. The opening is scheduled for December. Buffalo-based Reger Holdings owns EastVillage.

Sushi restaurant Tora expected to open location in EastVillage in late 2025

June 18, 2025
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EastVillage has announced it will welcome Tora as an upcoming dining tenant. In a nutshell The restaurant is part of the Michelin-recognized Aburi Restaurants and was founded by Seigo Nakamura, a Miyazaki native who took over his father’s restaurant, Sushi Tora, at 20 years old. Guests will place orders with a platform that uses a sushi concierge…

Center Stage Jams Kicks Off At EastVillage ATX This Saturday!

June 6, 2025
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Get ready, Austin! EastVillage ATX is launching its first-ever event, Center Stage Jams, a free summer music series, happening this Saturday, June 7th, from 4 to 8 PM. The event promises an exciting evening filled with live music, local shopping, and even a chance to meet adoptable pups! Here’s what to expect: 🎶 Music Lineup: Enjoy performances by Parker Chapin, Beth // James, and Brad Stivers Trio,…