Shake Shack Announced as EastVillage’s Latest Tenant

International food chain Shake Shack is set to open a location in North Austin’s mixed-use urban center EastVillage. The specifics The eatery serves American-style cuisine including burgers, chicken sandwiches, crinkle-cut fries, hand-spun milkshakes, lemonades, beer and wine. The restaurant’s new location will offer both dine in and to go services as well as limited-time offerings…

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EastVillage Announces Shake Shack as Newest Retail Tenant

Reger Holdings, LLC, a third-generation real estate investment and development company, today announced New York City-founded eatery, Shake Shack, as the newest restaurant tenant at its $1billion-plus, 425-acre EastVillage mixed-use urban center in Austin’s bustling northeast technology corridor. Shake Shack is famous for serving elevated versions of American classics using only the best ingredients. It…

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Texas Tailgate at EastVillage

It’s football season! Join EastVillage and Texas Sports Unfiltered to watch the University of Texas vs. Ohio State game on the big screen at Center Stage. Come early for the pregame and swag giveaways with Texas Sports Unfiltered before kick-off at 11am. Get tailgate ready: Bring your own coolers with beverages, snacks, chairs/blankets for a…

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First Watch Elevates Brunch With New Restaurant in Austin, Texas

First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Austin, Texas. The new restaurant located at 3500 E Parmer Ln, Suite 10140, Austin, Texas 78754, brings a chef-inspired menu and rotating seasonal offerings to a 4,253-square-foot space that seats more than 142 people,…

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First Watch Introduces Brunch Options to EastVillage with Opening

Daytime dining restaurant First Watch has officially opened in EastVillage, showcasing breakfast, lunch and dinner choices in North Austin. The specifics In a press release, COO of MHFW Restaurants Dan Anfinson said the new development is a dynamic, walkable community which reflects First Watch’s mission to connect people. “EastVillage’s blend of urban energy, green spaces…

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TORA to Open New Restaurant at EastVillage in Northeast Austin

TORA, a Japanese culinary concept centered on sushi and founded by restaurateur Seigo Nakamura, will open a new restaurant at EastVillage, a 425-acre mixed-use development in northeast Austin. The menu will also feature seasonal omakase selections, premium sake and modern Japanese small plates. The opening is scheduled for December. Buffalo-based Reger Holdings owns EastVillage.

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Center Stage Jams Kicks Off At EastVillage ATX This Saturday!

Get ready, Austin! EastVillage ATX is launching its first-ever event, Center Stage Jams, a free summer music series, happening this Saturday, June 7th, from 4 to 8 PM. The event promises an exciting evening filled with live music, local shopping, and even a chance to meet adoptable pups! Here’s what to expect: 🎶 Music Lineup: Enjoy performances by Parker Chapin, Beth // James, and Brad Stivers Trio,…

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Futuristic Conveyor Belt Sushi Restaurant Sets Sights on Austin

A sushi restaurant group is embracing futuristic technology in both practice and aesthetic at a new restaurant in Austin, due in December 2025. Tora, by Aburi Restaurants, will use “sushi concierge dining technology” to serve dishes at EastVillage, a new mixed-use development on East Parmer Lane. The concierge system is an extension of the kaiten (literally…

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Kilwins to Open Location in EastVillage in early 2026

Kilwins has announced openings for 10 locations throughout Texas. What to know The confectionary brand is expected to open a location at the EastVillage multi-use development in 2026. President and CEO of Kilwins Brian Britton said in a news release that Texas is a natural fit for the brand. “The climate supports year-round ice cream…

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