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Featuring Mixed-Use Office, Retail, Single- and Multi-Family Residential

Introducing EastVillage, a highly anticipated 425-acre mixed use residential community conveniently located on Parmer Lane in the heart of the northeast tech corridor. Positioned across from Samsung Austin Semiconductor and within close proximity of Dell, National Instruments, General Motors, The Home Depot Technology Center, Amazon and numerous other major employers, EastVillage offers the perfect combination of urban living with a wealth of planned shopping, dining, entertainment and outdoor amenities.

Austin's explosive growth and appetite for commercial, residential and retail expansion makes the city's Upper East Side the new coveted district for development and the new frontier for the best elements of Austin to come together. EastVillage pinpoints a new cultural and business cornerstone of Austin's Upper East Side, where urban density and expansive green spaces commingle with life, work, and entertainment.


The mixed-use urban center is alive during the day with entrepreneurial and corporate activity and features a rich local collection of retail and restaurants.  In the evening, the bustling crowd of residents who live above the shops and businesses walk and dine throughout the downtown-like atmosphere.  EastVillage is a dynamic destination for the neighboring Tech Ridge Center area, the entire city of Austin and the nearby suburbs of Manor, Pflugerville, and Round Rock.

The urban core of commercial, residential, and retail mix, woven with sustainable parkland and water features, surrounds a 1.5-acre village green that is a magnet for meet-ups, family gatherings, festivals, outdoor concerts, and more.

Bridges and pedestrian pathways marry the cosmopolitan energy to the great expanse of the outdoors, with a 150-acre naturally wooded preserve and parkland braided with hiking and biking trails and open fields for sporting activities.

The blend of urban density, expansive parkland, single and multi-family residential options and all of the conveniences that come with living close to great retail, food, and entertainment eliminate the terms, "MoPac traffic" and "I-35 congestion" from EastVillage residential vocabulary.



  • 810,000 SF Office Space
  • 223,435 SF Retail Space
  • 95,776 SF Restaurant Space
  • 37,000 SF Grocery Space
  • 38,000 SF Movie Theater
  • 3 Hotels with 390 Keys
  • Single-Family Designs by KB Home
  • 2,000 Multi-Family Units
  • 1.4 Acre Village Green
  • 150-Acre Naturally Wooded Preserve
  • Active Adult Communities
  • Bridge and Pedestrian Connectivity

To view larger, click Concept Plan above.


Multiple living options create a natural collision of generations and cultural influences. The result is a vibrant place to live, work, and have fun very close to home. The commercial tenant mix of corporate and organic businesses, along with co-working resources and outdoor networking and social cafes make EastVillage a center for clout, collaboration, and creativity.

Wide sidewalks and multi-modal tree-lined streets weave through an energetic and eclectic downtown village environment, without the expensive cost of living in downtown Austin. Entertainment venues and a retail mix of iconic Austin shops and local favorite restaurants and food trailers make going out an easy bike ride or stroll from home.

The urban setting incorporates a collection of both work and lifestyle amenities, naturally attracting the creative class that is making its mark on the future of technology, art, business, and the social scene of Austin. It all comes together in Austin's Upper East Side, where EastVillage defines the new frontier.

Aerial view looking over buildings 1-4 and Town Center with Amphitheater

Pedestrian view of mixed use multifamily residential over retail/restaurant offerings

Pedestrian view of mixed use multifamily residential over retail/restaurant offerings

Pedestrian view of retail/restaurant offerings


EastVillage was recently featured in Design Develop Construct (DDC) Journal

December 15, 2020
Posted in

EastVillage was recently featured in Design Develop Construct (DDC) Journal, with insight from Gordon Reger, the CEO of Reger Holdings, the developer of this highly anticipated mixed-use community. “It’s providing something to that northeast section of the city that currently lacks not only an integrated live/work/play community, but also something with the real cool factor…

Central Texas housing market soars in September; development continues during pandemic

December 15, 2020
Posted in

In our Boomtown 2040 series, we’re continuing to highlight what’s being built, what’s closing and following the data. AUSTIN, Texas — Development around the Austin area has continued even during the pandemic. In our Boomtown 2040 series, where we examine Central Texas growth, we’re continuing to highlight what’s being built, what’s closing and following the…

eastvillage austin texas town village green east austin development

Massive mixed-use development coming to northeast Austin

December 15, 2020
Posted in

It’s almost like a second Domain, but it’s going to include miles of hike-and-bike trails and green space. AUSTIN, Texas — A large and empty plot of land in northeast Austin is getting a makeover – and a big one too. Directly across Parmer Lane from Samsung in Austin, a large complex known as the East…


East on Parmer Lane, just across from Samsung's Austin corporate complex, EastVillage provides an anchor to the Tech Ridge corridor that includes Dell, General Motors, 3M and a growing number of tech start-ups. Just inside of Loop 130, the city-center concept of EastVillage is an easy drive for the exploding employee presence and corporate business activity in the surrounding five-mile radius.

  • Area Employers
  • Medical Facilities
  • Parks & Greenspace
  • Transportation

Nearby Business, Parks & Transportation


Reger Holdings, LLC is a third generation real estate investment and development company focused on commercial and industrial value add real estate acquisitions and asset management as well as residential and mixed use real estate development.  The company has successfully executed on real estate projects across the country.

In addition to EastVillage, Reger Holdings is also developing The Linden, a 28-story condo tower on the north side of downtown Austin.

Screen Shot 2021-03-11 at 2.00.50 PM

The Linden in downtown Austin