Details revealed on first hotel at $1B EastVillage community

A six-story, 150-room hotel will rise at EastVillage, a huge mixed-used community under development in North Austin.

New York-based Reger Holdings LLC is moving forward with The Hotel Austin at EastVillage, with groundbreaking planned for the second quarter. The hotel could be delivered by the fourth quarter of 2023. The hotel will include a full-service restaurant and banquet facilities.

Paperwork filed with the state of Texas showed the 151,780-square-foot hotel at 3500 E. Parmer Lane, near Samsung’s longstanding Austin factory, will also have a bar and swimming pool.

Details provided by Reger Holdings on The Hotel Austin represent the next phase of a development that has been in the headlines since 2019. Construction started in June, and a first phase of retail spaces could deliver in early 2023. Around the same time as the groundbreaking, Reger obtained $278.5 million in construction financing from Madison Realty Capital LP for parts of EastVillage as well as a separate downtown tower.

Reger Holdings Chairman and CEO Gordon Regerconfirmed Feb. 2 the first phase of multifamily housing at EastVillage, around 300 units, could deliver later this year. Another 422 multifamily units are expected to be delivered throughout 2023.

Of course, much more is planned for the $1 billion mixed-use project. At 425 acres EastVillage is larger than The Domain, which sits on about 300 acres. Previously, Reger Holdings indicated that, at full buildout in 2030, EastVillage could have 2,000 multifamily units, 466 single-family homes, around 223,000 square feet of retail space, 810,000 square feet of office space, multiple hotels and restaurants as well as parkland.

But now the company is pursuing even bigger plans.

“We’re expecting to increase the density,” Gordon Regersaid. “We’re in discussion with the city to increase the multifamily units.”

That increased density could mean 2,500 multifamily units and an office campus of 1.5 million square feet.

Gensler is listed on the Texas Department of Licensing and Regulation site as the design firm of record.

Reger Holdings’ filing with the state agency also estimated the hotel would cost $45 million to build. TDLR filings, however, are often preliminary and do not always reflect final costs. Reger Holdings did not reveal or confirm the project’s budget.